Apple iPhone 5s has its multiple talents showcased in a new ad

Apple released a new ad for the iPhone 5s. The clip made its debut on major networks in the United States this evening.

The new commercial’s music is a cover of a song by the rock band Pixies which is entitled “Gigantic.” It showcases the multiple talents of the iPhone 5s, including its multimedia chops and its ability to measure heart rate via an app from the App Store. The latter is a subtle jab at Samsung which has the heart rate monitor of the Galaxy S5 as one of the centerpieces of the handset’s own marketing campaign.